The Power of First Impressions: Why Recruiters Should Be More Open and Engaging at Career Events
Career fairs, open career days, and industry networking events are pivotal moments for both job seekers and recruiters. These events serve as a bridge between talent and opportunity, but too often, recruiters approach them with a transactional mindset—focusing solely on collecting resumes rather than truly engaging with potential candidates.
For recruiters in the maritime industry and beyond, adopting a more open, warm, and approachable presence at these events can make a significant impact. Here’s why it matters and how recruiters can refine their approach.
The Importance of Approachability in Recruitment
Building Trust from the First Interaction Job seekers, especially those new to the industry, may feel intimidated when approaching recruiters at career events. A recruiter’s demeanor can set the tone for how candidates perceive both the company and the opportunity. Being friendly, welcoming, and ready to engage in genuine conversation helps break down barriers and builds trust.
Encouraging Quality Conversations A recruiter who simply collects CVs without meaningful interaction misses out on valuable insights. When candidates feel comfortable, they open up about their skills, motivations, and career aspirations—allowing recruiters to assess cultural fit and long-term potential more effectively.
Strengthening Employer Branding Career fairs are not just about filling vacancies; they are also about showcasing your company as a great place to work. A recruiter’s warmth and enthusiasm directly impact how candidates perceive the organization. Companies known for their engaging and welcoming approach naturally attract top talent.
Improving Candidate Experience The recruitment process doesn’t begin with an application; it starts with the first interaction. Candidates who feel valued from the outset are more likely to pursue opportunities with a company and speak positively about their experience, even if they aren’t selected for a role immediately.
Practical Tips for More Engaging Career Event Interactions
Adopt an Open Body Language: Avoid sitting behind tables or crossing your arms. Stand up, maintain eye contact, and use gestures that signal openness.
Personalize Your Conversations: Instead of asking generic questions, tailor conversations based on a candidate’s background and interests.
Listen More Than You Speak: Candidates appreciate recruiters who genuinely listen rather than rush through a sales pitch.
Follow Up Effectively: A warm and engaging approach should extend beyond the event. Sending a thoughtful follow-up email strengthens the relationship and leaves a lasting impression.
Final Thoughts
In a competitive job market, recruiters who prioritize human connection over purely transactional interactions stand out. Career events are opportunities to build relationships, not just fill roles. By being approachable and genuinely engaged, recruiters can create lasting positive impressions that benefit both their company and the candidates they meet.